About Cholesterol Coach

From a simple cholesterol calculator to an international nutrition platform.

Cholesterol Coach began with a simple question: how can people better understand the nutritional impact of the food they actually eat?

Where it started

The story of Cholesterol Coach began around 2022 with CholCalc, a simple cholesterol calculator originally developed for friends.

The idea was straightforward: help people calculate and better understand the cholesterol content of their food.

But questions, suggestions and feedback from friends, users and doctors soon revealed an important limitation.

A cholesterol calculator is of limited value if the user first has to know — or guess — how many milligrams of cholesterol are contained in the food they eat.

People should be able to tell the platform what they eat, rather than having to know the nutritional values beforehand.

From calculation to a food database

That observation became the foundation for a much larger project.

Instead of asking users to know or estimate the cholesterol content of their food, Cholesterol Coach was built around a comprehensive food database.

287,000+

foods in the Cholesterol Coach core database, allowing users to select what they actually eat and receive the corresponding nutritional information.

Over approximately three years of intensive analysis, research and continuous software development, the original CholCalc concept evolved step by step into Cholesterol Coach.

Built around everyday food choices

Today, Cholesterol Coach connects food tracking, nutritional information, personal goals, meal planning and structured reports in one practical platform.

Track what you eat

Record meals and see relevant nutritional information without researching individual values yourself.

Understand patterns

Follow your eating habits and review structured information and trends over time.

Plan practical meals

Create meal plans based on personal preferences and real eating habits.

Use structured reports

Review your own progress or share reports with the health professional of your choice.

You tell us what you eat. The platform helps you understand it.

Cholesterol Coach is designed to support informed everyday nutritional choices. It does not replace doctors, dietitians or other qualified health professionals.

Connecting users and health professionals

As the platform developed, another important need became clear: nutritional information can become even more useful when users are able to share their progress with the professional supporting them.

This led to the development of the Cholesterol Coach Health Partner Program.

Doctors, dietitians, nutritionists, fitness coaches and other health professionals can use structured reports shared by their patients or clients to gain a clearer overview of nutritional habits and trends over time.

Users remain in control of their data. Report access is only possible when they actively choose to share it.

International by design

Cholesterol Coach is available internationally and has been developed for users and Health Partners across different countries and markets.

The platform is currently available in six languages:

English German French Italian Spanish Portuguese

Developed by Delaquis Prompt Engineering

Cholesterol Coach is developed and operated by Delaquis Prompt Engineering (Pty) Ltd, a company registered in South Africa.

The development of Cholesterol Coach combines practical experience, analysis, research and continuous software development with one continuing objective:

To transform complex nutritional information into practical information people can use in everyday life.

What began around 2022 as CholCalc — a small cholesterol calculator created for friends — has evolved into an international nutrition platform built around a core database of more than 287,000 foods.

And its development continues.

Delaquis Prompt Engineering (Pty) Ltd
Registered in South Africa
Registration No. 2025/385677/07
D-U-N-S® Number: 567456006